1+ week, 1+ day ago  (467+ words) New Adam&eve\TBWA spots extend the brand's platform with extreme tests of its summer technologies. by Shannon Miller April 22 2026 "Do not attempt this stunt yourself. It may result in water-filled lungs, injury and public humiliation. And that's pretty much…...

8+ hour, 49+ min ago  (559+ words) Stewart spoke about brand partnerships at PRWeek's Sports Conference on Tuesday. by Diana Bradley April 30 2026 How would the New York Liberty's star forward Breanna Stewart sell her personal brand? Speaking at the second annual PRWeek Sports Conference on Tuesday in…...

3+ day, 14+ hour ago  (543+ words) The marketing teams behind political campaigns don't think in terms of "linear vs. digital' or "CTV vs. display.' They think in terms of voters. by James Leaver, Multilocal Media April 27 2026 Political advertising becomes unavoidable in every election cycle. Turn on…...

1+ week, 2+ day ago  (61+ words) Campaign US When the cost to perform exceeds the value of the win, the agency review becomes an exercise in theatrical exhaustion. The inaugural US report reveals why 90% of agencies are pitching for free in a system that no longer…...

3+ week, 12+ hour ago  (634+ words) A new report from Dentsu highlights opportunities for industry experts seeking to win media-quality battles for advertisers. Marketers are spending too much time focusing on metrics based around clicks, conversions and impressions and not enough on brand-building. That's the starting…...

3+ week, 1+ day ago  (1509+ words) Who knew that creating feel-good, for-good nonprofit work was what creatives were really craving? by Emma Thumann April 08 2026 According to Stacy Huston, CEO of nonprofit Six Degrees. org, there's currently a "disengagement" in the workforce. Employees within the advertising and…...

3+ week, 2+ day ago  (367+ words) The film, produced by BBDO Chicago, explores how Reddit users sparked a global effort to future-proof the peanut supply chain against climate change. by Will Russo April 07 2026 When candy enthusiasts took to Reddit to complain about changes to the Peanut…...

4+ week, 1+ day ago  (16+ words) Bayer's head of AI on how to keep up with AI's radical revolution'campaignlive. com...

1+ mon, 4+ day ago  (167+ words) Bruce Springsteen's classic anthem delivers a powerful message in support of birthright citizenship. While Cheetos'Pickle's Backdeserves an honorable mention for being the most entertaining spot released this week, The Beat, the latest campaign from the American Civil Liberties Union (ACLU),…...

1+ mon, 5+ day ago  (761+ words) As AI use becomes ubiquitous, the real competitive edge shifts to human judgment, craft and context that make creative work truly resonate. by Brian Carley, chief creative officer at Razorfish March 26 2026 But as the novelty wears off, a more interesting…...