18+ hour, 19+ min ago  (205+ words) a Blogto Watch This week on a Blogto Watch Weekly, the crew dives headfirst into the watch industry's current identity crisis and asks a simple question: Who are luxury watch brands actually selling to right now? From pricing debates and…...

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1+ week, 2+ day ago  (1374+ words) Fueled by an unshakable love for horology and a general curiosity for intricate things, Ariel Adams founded a Blogto Watch in 2007 as a means of sharing his passion. Since then, ABTW has become the highest trafficked blog on luxury timepieces,…...

2+ week, 2+ day ago  (1008+ words) There was a moment at the 2024 GPHG awards (known colloquially as the "watch Oscars) when the Laurent Ferrier Classic Moon Silver quite unexpectedly took home the prize for Best Calendar and Astronomy Watch. An upset, it was competing that year…...

2+ week, 3+ day ago  (1086+ words) This year marks the 100th anniversary of Tudor, though you'd be forgiven for not knowing it, based solely on the brand's to-date releases. I don't think its Watches and Wonders lineup did much to celebrate either, which is curious given that…...

2+ week, 5+ day ago  (1047+ words) As sophisticated and highfalutin as Patek Philippe is, its designers are still drawn to 2000s nostalgia. What else could explain the shutter shades on the latest Cubitus release at this year's Watches & Wonders? It's like it's 2008 all over again and the…...

2+ week, 5+ day ago  (1324+ words) If there's one brand that has made resonance a defining feature of its catalog, it's Armin Strom. Since 2016, the Swiss watchmaker has been delivering resonance on an almost yearly basis, with numerous models putting the dazzling effect on full display....

2+ week, 5+ day ago  (530+ words) The Parmigiani Tonda PF is the watchmaker's testbed for historic complications: everything from flying tourbillions and GMT rattrapantes to perpetual, Islamic, and Chinese annual calendars have graced the discreet and deceptively minimal faces of the collection. Parmigiani Fleurier honors its…...

2+ week, 6+ day ago  (791+ words) Tudor turns 100 this year, a century of bearing witness to the evolution of the watch itself. From the wristwatch's influence and evolution from the pocket watch, to the sharp-styled details of midcentury design, to achieving chronometer status through improvements in…...