18+ hour, 47+ min ago  (150+ words) Companies spend billions sponsoring major sporting events, yet many still evaluate success primarily through exposure metrics such as logo visibility and immediate brand recall. New research suggests those measures increasingly misrepresent sponsorship effectiveness because consumers form long-lasting, overlapping associations among…...

1+ day, 12+ hour ago  (55+ words) In this week's The Insider newsletter, managing editor Gretchen Gavett writes on new research about the most common AI use cases in 2026from "thinkslop" to workplace support. She also unpacks lessons from elite sports coaches on making tough calls under pressure,…...

1+ day, 13+ hour ago  (980+ words) A conversation with Kayak cofounder Paul English on how better meetings can become a competitive advantage....

1+ day, 17+ hour ago  (229+ words) In a dematerializing economy'where value has shifted from physical assets to intangibles such as data, software, and capabilities'traditional strategy frameworks no longer provide enough guidance. Organizations need a clear center: a single, coherent organizing principle that defines what they are…...

2+ day, 1+ hour ago  (288+ words) Many organizations use tools like RACI to clarify who should provide input on decisions, who should make them, and who should carry them out. But in practice these frameworks often fail because teams don't apply them properly. Drawing on their…...

2+ day, 10+ hour ago  (161+ words) Misconduct at work is often treated as a simple problem, yet research shows it is anything but. Drawing on more than 250 studies, Michael J. Gill of the University of Oxford finds that employees break rules for a wide range of reasons,…...

2+ day, 18+ hour ago  (212+ words) Purpose-driven organizations create an implicit promise that employees will be able to make a meaningful difference, but when rules, metrics, and processes prevent them from doing so, that promise is broken. This "thwarted impact" is widespread and especially acute for…...

6+ day, 18+ hour ago  (223+ words) As AI adoption accelerates, the key competitive bottleneck is shifting from models and GPUs to electricity itself. AI's economics are becoming increasingly industrial: Competitive advantage now depends not just on access to intelligence but on access to the physical infrastructure…...

1+ week, 4+ hour ago  (334+ words) A conversation with Tulane University's Chris Lipp on how to drive impact and influence regardless of where you sit on the org chart....

1+ week, 18+ hour ago  (172+ words) Policy shifts, funding instability, and visa uncertainty are causing a sharp decline in the willingness of young scientists trained in the United States to stay in academia'or even remain in the country at all. Survey data from nearly 1, 000 biomedical Ph…...