News
The most expensive communication failures surface too
9+ hour, 33+ min ago (355+ words) 2 July 2026 Laila Bastati, Chief Commercial Officer at APO Group I have yet to meet a CEO who missed a revenue target and blamed a 3% decrease in share of voice. And yet communication is almost always somewhere in the room when…...
Are media relationships dead" or just different?
2+ day, 12+ hour ago (1433+ words) 30 June 2026 Tom Hall, Features editor UK, PRmoment The little black books, long lunches, and whimsical chats that once typified PR-journo relationships now seem a little anachronistic. So how can PRs build trust in 2026? In our last feature on perfecting your…...
Consumer PR has a positioning problem
1+ week, 8+ hour ago (381+ words) 25 June 2026 Lucy Mart, Chief Growth Officer at Pretty Green For an industry built on influencing conversations, shaping reputations and earning attention, consumer PR has done a remarkably poor job of communicating its own value. I realise this might not be…...
New MENA climate journalism platform launches " and it's open to
2+ week, 2+ day ago (207+ words) The Carbon Current, billed as the region's only independent climate journalism platform, has launched. Its'mandate is to go deeper on environmental storytelling than its founder believes the regional press currently does, adding to the roster of regional outlets accepting sustainability-focused…...
What does an AI category collapse mean for PR?
3+ week, 8+ hour ago (651+ words) 11 June 2026 Silke Rossmann, Managing Partner at Tyto If you feel like you are being inundated by AI at the moment, you're not alone. It seems that every time we open our phones, turn on the radio, read the news or…...
Stop treating reputation as a PR problem " it's a strategy problem
3+ week, 9+ hour ago (697+ words) 11 June 2026 Kelly Pepworth, Managing Director at Speed Communications There's a question I've been asked more times than I can count, usually after a crisis or reputational challenge has taken hold: "What do we do now?" The leaders asking it are…...
What PR agencies with hotel clients should be doing this summer
3+ week, 1+ day ago (762+ words) 10 June 2026 Marta Warren, strategic communications advisor specialising in brand visibility in the AI era Dubai tourism is moving from disruption to recovery. After months of regional uncertainty, the city has stayed open. Aviation is expanding, major events are confirmed, and…...
Brazen MENA adds four clients across fashion, lifestyle and
3+ week, 6+ day ago (123+ words) On the B2 B side, the agency has been retained by Trilight, a hospitality asset management company that is part of the global Al-Bahar Group. Trilight focuses on protecting owner interests across hotels, resorts, branded residences and mixed-use developments. The brief…...
Good and Bad PR: World Cup marketing campaigns, Meta showing fans
4+ week, 5+ hour ago (1046+ words) 4 June 2026 Andy Barr, Season One Communications Who wants to hold my hand and take a stroll through this week's media hits and misses? Come on then, let's go. Ladies and gentlemen, start your World Cup marketing engines. IRN-BRU partnered with…...
Journalism isn't dying " the race for speed is over, the race for
1+ mon, 5+ day ago (532+ words) 28 May 2026 Marjorie Chapas, Head of PR at Umami Comms & Good Juju As a communications professional who has watched the media landscape transform, I have one conviction: we need great journalists now, more than ever. Many of us have probably watched…...