1+ hour, 23+ min ago  (727+ words) AI will continue to have its wider impact on the B2 B landscape, but marketers need to remember the core marketing fundamentals that build trusted voices. This doesn't necessarily mean don't use AI or the newest technology innovation " but use it…...

1+ day, 4+ hour ago  (234+ words) BGR Government Affairs is providing lobbying and PR services in the US for the Korea Nuclear Association for International Cooperation. The one-month push, which began June 8, focuses on the US and South Korea nuclear supply chain cooperation. BGR also will…...

1+ day, 5+ hour ago  (628+ words) The split between the growing number of sources that audiences can go to for information and the increasing consolidation at the biggest outlets in the media industry is resulting in an environment that poses significant challenges for communicators, according to…...

3+ day, 23+ hour ago  (377+ words) FGS Global's Paul Holmes, Molly Levinson of TLG Communications, Trident GMG's Joshua Galper and Brunswick Group's Ellen Moskowitz all placed in the top level (Tier 1) of individual practitioners in the recently released Chambers rankings for both crisis & PR communications pros…...

4+ day, 2+ hour ago  (341+ words) Misgav Institute for National Security and Zionist Strategy has hired Mercury Public Affairs for government relations advice and services, including outreach to government officials and potentially US media outlets. The Jerusalem-based independent think tank "advances pragmatic and realistic approaches in…...

6+ day, 22+ hour ago  (396+ words) If you want to reduce the stress of media outreach and bring more creativity into your storytelling, an editorial calendar is your best bet. Think of it as a strategic roadmap. This valuable tool helps you stay organized, strengthens your…...

2+ week, 13+ min ago  (388+ words) Lea-Ann Germinder has introduced an original model for the responsible adoption of artificial intelligence curated during the completion of her doctoral research at the University of Missouri School of of Journalism. Known as AELHA, AI-Ethics Literacy Model for Human Advocacy,…...

2+ week, 4+ day ago  (765+ words) The use of AI-generated "synthetic" research is spreading through the public relations industry. Research firms are promising faster turnarounds and lower costs by replacing real survey respondents with large language models to simulate how audiences might respond. It makes sense…...

3+ week, 21+ hour ago  (1508+ words) Communications leaders today are navigating a far more volatile environment than even a decade ago. Social media outrage, political polarization, AI-driven information ecosystems, and increasing stakeholder pressure have made leadership decisions more visible and more consequential than ever. Gregg Feistman,…...

3+ week, 2+ day ago  (656+ words) As the United States prepares to commemorate the 250th anniversary of its founding, Americans are reflecting on the ideas that transformed a collection of colonies into a nation. Liberty. Self-government. Individual rights. The belief that legitimate government derives its authority from…...