News
Dentsu Tells Marketers To Stop Worshipping Cheap Clicks
22+ hour, 41+ min ago (102+ words) Years of chasing impressions and instant conversions created what the agency calls an industry "doom loop," where budgets flood into performance media and brand equity deteriorates. Become a free Media Post member now to read this article Log in if…...
Brands Unite To Recognize 'Matresence,' Term Connoting Motherhood
21+ hour, 43+ min ago (446+ words) IDGAF is in the dictionary. Matresence isn't," reads the headline of a full-page ad in Sunday's New York Times. Placed by Peanut, a seven-year-old community-building app for mothers, and Tommee Tippee, a 61-year-old marketer of baby products, the ad defines…...
Judge Sides Against Trump Admin In Battle Over ICE Monitoring Tools
1+ day, 23+ hour ago (310+ words) A federal judge will prohibit the Trump administration from coercing Apple and Meta into removing an app and Facebook group that enabled people to report activity by Immigration and Customs Enforcement agents. Former Attorney General Pamela Bondi and former Homeland…...
Predictive Betting Sites Are Not News: Opinion
2+ day, 3+ hour ago (165+ words) Predictive betting sites should not be mistaken for news or News. 2. 0, USA Today argues in an opinion piece. News is the record of things that have happened, it does not predict the future. Blurring the line between objective and potential…...
DEI Shy: Publishers Are Retreating From Their Commitment To Diversity
7+ mon, 1+ week ago (297+ words) Diversity, Equity and Inclusion was a hot topic in publishing in 2020 in the wake of George Floyd's killing and the nationwide Black Lives Matter protests. But the "racial reckoning" that seemed to be occurring in journalism in those days appears…...
No One Was Laughing This April Fool's Day
2+ week, 1+ day ago (439+ words) Last Wednesday was April Fool's Day. But I hardly saw any April Fool's pranks. When I realized that, I thought to myself, "This is a sign of the times." April Fool's probably started in 1582, when much of Europe switched from…...
'Dallas Morning News' Finds 'Home' With PMG: New Campaign Features Service, Journalists
4+ week, 1+ day ago (290+ words) The campaign follows recent PMG work for Hearst Newspapers -- including The Houston Chronicle, as well as Car and Driver magazine -- but this one really hits home, literally. Themed "This Is Home," the multimedia effort includes out-of-home, TV and cross-media video…...
2025: A Year In Social Media 'Slop"
3+ mon, 3+ week ago (638+ words) Throughout the publication's 30-year history, no writer at Media Post had used the word "slop" in relation to AI-generated content garbage in a news story or commentary until 2025, when contributor Kaila Colbin wrote a piece imagining an AI-prevalent future. The…...
Maine Rejects Broad Privacy Bill
6+ day, 20+ hour ago (343+ words) Maine lawmakers this week failed to pass a broad privacy bill that was opposed by ad industry groups and other businesses. The Maine Online Data Privacy Act (LD 1822), which previously advanced in the statehouse, would have imposed sweeping restrictions on…...