3+ hour, 3+ min ago  (400+ words) Through the first quarter of 2026, Campaign Middle East has been politely declining certain thought leadership opinion-editorial article submissions from people " even though they meet our caveats for: exclusivity, regionally relevance and non-promotional content. Why? Because these articles have been red…...

2+ hour, 51+ min ago  (399+ words) By any measure, these are markets defined by ambition, acceleration, and scale. Content demands are constant, platforms expand daily, and expectations continue to rise. In this environment, a question comes up repeatedly in agency boardrooms and brand meetings: Is the…...

58+ min ago  (473+ words) When a crisis hits, whether it is a pandemic, conflict, environmental disruption, or a public health emergency, the role of communication changes overnight. What was once about awareness, education, or brand differentiation becomes something far more important: reassurance, clarity and…...

1+ day, 2+ hour ago  (249+ words) In communications, scale is often mistaken for success. New markets, larger teams and rapid expansion can create the appearance of growth, but without the right foundations, they rarely translate into long-term value. Over the past 16 years, building QComms has reinforced…...

23+ hour, 17+ min ago  (417+ words) How many of us still remember our first interview as a fresh graduate? Or the first interview for what felt like a dream job, the opportunity that later shaped our passions, our daily work and ultimately who we are today?...

23+ hour, 19+ min ago  (454+ words) In most markets, marketing operates on predictability " structured timelines, long planning cycles, and stable production environments. In Lebanon, however, agencies work in a reality defined by constant change. Political instability, economic volatility and periods of conflict have reshaped the way…...

1+ day, 32+ min ago  (761+ words) We are living in interesting times. Not the postcard kind; the Chinese curse kind. The ground is shifting. The algorithms are writing rules we never agreed to. And here's what everyone misses while optimising their dashboards: inflection points don't reward…...

3+ day, 18+ hour ago  (609+ words) Campaign Middle East's AI and Automation issue is out now online and on stands. The latest issue explores the themes shaping the core of the marketing and media industry " from artificial intelligence (AI) and automation to Ramadan marketing strategies. It…...

4+ day, 21+ hour ago  (436+ words) Ramadan is a season of reflection, intention and connection. For brands across the UAE and the wider Middle East, North Africa and Turkey (MENAT) region, it is also one of the most significant moments of engagement, where storytelling, media and…...

5+ day, 2+ hour ago  (701+ words) In an act of brazen foolishness, and despite 17 years of Middle East summers advising against it, I decided to minimise travel last year. I convinced myself'that I could handle it. That I was, as the young ones say, Built Different....