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News
From Every Side Of The Table: Emmy Petit On How Creator Partnerships Should Work
5+ day, 1+ hour ago (511+ words) “I can’t remove one identity from the other,” she says. “I am always all of them at the same time.” That simultaneity is what makes her perspective unusual and, she argues, useful. Most people in the Creator Economy have worked…...
Creator18 unveils new identity to build enduring creator brands and IP
5+ day, 2+ hour ago (281+ words) Mumbai: Creator18, India’s first creator-led media network and a venture of Network18, has unveiled its new brand identity as it strengthens its focus on creator-led media, intellectual property and new-age audience engagement. Anurag Iyer has taken charge as Chief Executive Officer of…...
Creators Mean Business: Why This Growing Buyer Community Matters and What Exhibitors Need to Know
5+ day, 19+ hour ago (257+ words) Originally presented: September 3, 2026 Do you really know today’s creator buyer? Before this Town Hall, we asked NAB Show exhibitors how they view creators as customers and technology buyers. The results revealed some interesting perceptions: Those perceptions are worth challenging. Creator…...
Deji Oduwole Built Oya Around The Operational Work That Starts After Brands Choose Creators
1+ week, 20+ min ago (576+ words) Creator marketing software has gotten good at helping brands find creators. The harder problem begins after a brand decides to work with one. That was the gap Deji Oduwole kept seeing while running influencer programs as chief marketing officer at…...
Diana Rider Has Watched the Creator Economy Change in Real Time — And She's Not Afraid to Say What's Actually Wrong With It
1+ week, 4+ day ago (507+ words) Sept. 2 2026, Published 4:52 a.m. ET Ask Rider what's changed most since she started, and she doesn't hesitate: it's the algorithms. The result, she argues, is an internet flooded with filler. "If you try to go against the algorithms now, you'll never reach…...
CreatorFi Raises $45 Million to Fund the Next Generation of Independent Media
1+ week, 5+ day ago (370+ words) Financing Will Help Creators, Distributors, Talent Managers, Record Labels, and Game Studios Acquire, Create, and Grow the IP They Own NEW YORK, NY - September 2, 2026 (NEWMEDIAWIRE) - CreatorFi, a fintech company backing creator-led media businesses, today announced a $45 million combined debt and…...
Unscrippted Creative Caps Its Creator Roster At Five To Keep Management Creative
1+ week, 5+ day ago (741+ words) Scaling a creator management roster to dozens of clients, Jordana Ripp found, has a predictable outcome. The manager stops being a creative partner and becomes a deal-broker. Unscrippted Creative, her dual-sided Los Angeles practice, is organized around a different premise....
FARQ Launches ‘Collective Influence’ Event Series To Tackle Creator Economy Diversity Gaps
1+ week, 5+ day ago (308+ words) Net Influencer Georgia Farquharson, founder and CEO of talent agency FARQ, is launching a new industry event series called âCollective Influence,â designed to address diversity and inclusion in the Creator Economy The first event, focused on diversity and…...
Smarter, Not Harder: Production That Protects the Creative
2+ week, 6+ day ago (751+ words) This is a conversation about protecting culture, scaling without losing connection, and making the impossible look a little too easy. For Stacy Murphy (Founder & Chief Production Officer): 1. The Chief Production Officer Title: You’ve been promoted to Founder & Chief Production Officer....
Darkroom Turned a Private Villa Into the Center of the Creator Economy at Cannes Lions 2026
3+ week, 5+ day ago (52+ words) Nine of marketing's most-followed creators in residence, and two panels where operators from Wispr Flow, Manychat, Triple Whale, Unveild AI and Motion showed how AI is collapsing the commerce org chart "AI Is Redrawing the Org Chart" "250 Creators, One Ad…...