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News
Keywords Studios has consolidated several of its marketing companies to form a global creative agency named FreeAnimal
4+ day, 16+ hour ago (276+ words) Keywords Studios has introduced FreeAnimal, a new entity that aggregates seven creative agencies into a centralized hub for developers, publishers, and brands. This consolidation includes the creative agencies Ichi, KWM, Fire Without Smoke, and Gnet, along with media production studios…...
Raptive Launches Raptive Community for the Next Era of Creator Growth
4+ day, 19+ hour ago (304+ words) Sep 09, 2026, 09:00 ET New ad-supported platform gives creators a dedicated, moderated space to build deeper audience relationships—and monetize from day one. NEW YORK, Sept. 9, 2026 /PRNewswire/ -- Raptive, the technology, media and intelligence company powering growth for creators, publishers and advertisers, today…...
From Every Side Of The Table: Emmy Petit On How Creator Partnerships Should Work
4+ day, 19+ hour ago (511+ words) “I can’t remove one identity from the other,” she says. “I am always all of them at the same time.” That simultaneity is what makes her perspective unusual and, she argues, useful. Most people in the Creator Economy have worked…...
Creator18 unveils new identity to build enduring creator brands and IP
4+ day, 20+ hour ago (281+ words) Mumbai: Creator18, India’s first creator-led media network and a venture of Network18, has unveiled its new brand identity as it strengthens its focus on creator-led media, intellectual property and new-age audience engagement. Anurag Iyer has taken charge as Chief Executive Officer of…...
1.65 lakh creators, 50,000 advertisers: Amazon scales creator commerce with Creator Connections
6+ day, 4+ hour ago (700+ words) Creator marketing is moving deeper into the transaction funnel. Amazon’s latest move in India brings brand campaigns, creator discovery and affiliate-led conversions into the same ecosystem, as the e-commerce major launches Creator Connections, a programme designed to connect eligible creators…...
Diana Rider Has Watched the Creator Economy Change in Real Time — And She's Not Afraid to Say What's Actually Wrong With It
1+ week, 4+ day ago (507+ words) Sept. 2 2026, Published 4:52 a.m. ET Ask Rider what's changed most since she started, and she doesn't hesitate: it's the algorithms. The result, she argues, is an internet flooded with filler. "If you try to go against the algorithms now, you'll never reach…...
CreatorFi Raises $45 Million to Fund the Next Generation of Independent Media
1+ week, 4+ day ago (370+ words) Financing Will Help Creators, Distributors, Talent Managers, Record Labels, and Game Studios Acquire, Create, and Grow the IP They Own NEW YORK, NY - September 2, 2026 (NEWMEDIAWIRE) - CreatorFi, a fintech company backing creator-led media businesses, today announced a $45 million combined debt and…...
Digitalage Details Infrastructure Powering Invite-Only Genesis Creator Pilot; 85/15 Revenue Model Positions Platform in Creator Economy Projected to Approach $480 Billion
1+ week, 4+ day ago (442+ words) Hop-on subsidiary connects creator identity, distribution, monetization, archives, and governance as Goldman Sachs projects the market could approach $480 billion by 2027 Goldman Sachs Research estimated the global creator economy at approximately $250 billion in 2023 and projected that it could approach $480 billion by…...
CJ OnStyle raises creators as a new "Commerce IP (Intellectual Property Rights)" rather than just a.. - MK
1+ week, 5+ day ago (487+ words) CJ OnStyle raises creators as a new "Commerce IP (Intellectual Property Rights)" rather than just a means of promoting products. The strategy is to increase the competitiveness of content commerce by linking creators' tastes, expertise, and fandom with product sales....
Unscrippted Creative Caps Its Creator Roster At Five To Keep Management Creative
1+ week, 4+ day ago (741+ words) Scaling a creator management roster to dozens of clients, Jordana Ripp found, has a predictable outcome. The manager stops being a creative partner and becomes a deal-broker. Unscrippted Creative, her dual-sided Los Angeles practice, is organized around a different premise....