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News
With LTK integration, Coreli wants to be the homepage for creator commerce
4+ hour, 15+ min ago (560+ words) Coreli, a creator-commerce platform built for fashion, beauty, interiors and other taste-led creators, is adding an LTK integration as the link-in-bio, affiliate and creator-storefront categories continue to blur. The feature will allow creators to display both LTK and ShopMy content…...
Keywords Studios has consolidated several of its marketing companies to form a global creative agency named FreeAnimal
4+ day, 16+ hour ago (276+ words) Keywords Studios has introduced FreeAnimal, a new entity that aggregates seven creative agencies into a centralized hub for developers, publishers, and brands. This consolidation includes the creative agencies Ichi, KWM, Fire Without Smoke, and Gnet, along with media production studios…...
Raptive Launches Raptive Community for the Next Era of Creator Growth
4+ day, 19+ hour ago (304+ words) Sep 09, 2026, 09:00 ET New ad-supported platform gives creators a dedicated, moderated space to build deeper audience relationships—and monetize from day one. NEW YORK, Sept. 9, 2026 /PRNewswire/ -- Raptive, the technology, media and intelligence company powering growth for creators, publishers and advertisers, today…...
From Every Side Of The Table: Emmy Petit On How Creator Partnerships Should Work
4+ day, 19+ hour ago (511+ words) “I can’t remove one identity from the other,” she says. “I am always all of them at the same time.” That simultaneity is what makes her perspective unusual and, she argues, useful. Most people in the Creator Economy have worked…...
Babcox Media Names Todd Kaduke Client Growth Manager, Media & Content
5+ day, 12+ hour ago (417+ words) Babcox Media announced that Todd Kaduke has joined the company as Client Growth Manager. Kaduke joins Babcox Media as the company continues to invest in its growth strategy, strengthening the people, technology and capabilities that connect its industry-leading content and…...
TikTok and Grassroots Creators in Nairobi, Lagos, and Johannesburg: Driving Mass Cultural Product Virality
5+ day, 21+ hour ago (299+ words) "The greatest strategic danger in the modern commercial landscape is not technological disruption itself; it is the institutional inertia of applying yesterday's playbooks to tomorrow's automated systems. In 2026, efficiency is measured not by headcount, but by the intelligence of your…...
Swedish Creator Marketing Platform Fluencify Raises $4.3M To Automate Campaign Management
5+ day, 20+ hour ago (284+ words) Stockholm-based creator marketing platform Fluencify has raised an oversubscribed $4.3 million pre-seed round led by byFounders, with participation from Wave Ventures, according to a Tech.eu report. Magnus Hambleton of byFounders will join Fluencify’s board as part of the investment. Founded…...
Philippine content creation landscape seen shifting towards community-driven monetization??? Eplayment
5+ day, 21+ hour ago (412+ words) The Philippine content creation landscape is likely to gear towards community-driven monetization over the next three years, according to local fintech company Eplayment, which said its PIXEL platform is positioned to make fund settlement more accessible to creators. “I think…...
1.65 lakh creators, 50,000 advertisers: Amazon scales creator commerce with Creator Connections
6+ day, 4+ hour ago (700+ words) Creator marketing is moving deeper into the transaction funnel. Amazon’s latest move in India brings brand campaigns, creator discovery and affiliate-led conversions into the same ecosystem, as the e-commerce major launches Creator Connections, a programme designed to connect eligible creators…...
Diana Rider Has Watched the Creator Economy Change in Real Time — And She's Not Afraid to Say What's Actually Wrong With It
1+ week, 4+ day ago (507+ words) Sept. 2 2026, Published 4:52 a.m. ET Ask Rider what's changed most since she started, and she doesn't hesitate: it's the algorithms. The result, she argues, is an internet flooded with filler. "If you try to go against the algorithms now, you'll never reach…...