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News
Are Creators Becoming the Platform? Satya Raghavan on the Creator Economy | Storyboard 18
3+ day, 1+ hour ago (162+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...
Storyboard18 Global GenZ Summit: Shraddha Jain on authenticity and why creators should ‘design your own game’
1+ week, 20+ hour ago (79+ words) WPP Media sees close to 3.5X returns from creator campaigns at certain scale Rapido bets on micro, nano and vernacular creators to influence behaviour in smaller cities ‘Reach is a vanity metric’: Rapido, Akasa Air and WPP Media on what creator…...
‘Attention is cheap and trust is expensive’: Why expertise is redefining creator influence
1+ week, 3+ day ago (1268+ words) At the Storyboard18 Global GenZ Summit, creators from health, fitness, food and fashion, along with a Google India executive, discussed how expertise is becoming a stronger currency in the creator economy as audiences increasingly look beyond views and follower counts. The…...
End of the free ride? Influencers now charge separate, steeper fees for commercial usage rights
1+ week, 5+ day ago (1376+ words) Creator content is increasingly moving beyond Instagram feeds and YouTube channels into paid advertising, e-commerce pages and even television, forcing brands and agencies to confront a cost that was often bundled into influencer deals: the right to commercially reuse a…...