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PRmoment.com
prmoment.com > opinion > pr-stunt-watch-hot-dogs-actual-dogs-and-is-killer-ai-actually-killer-pr

PR Stunt Watch: Hot dogs, actual dogs, and: is Killer AI actually…

2+ day, 15+ hour ago   (686+ words) 10 September 2026 Greg Double, creative director at Burson Hot dogs cause more food-related, choking deaths than any other food in the world. Dogs kill 25,000-30,000 people a year, and AI, well, AI could kill us all. But, rather than just objects of…...

PRmoment.com
prmoment.com > opinion > what-if-pr-has-been-measuring-the-wrong-thing

What if PR has been measuring the wrong thing?

3+ week, 2+ day ago   (587+ words) 20 August 2026 Luke Jones, Associate Director and Media Lead at Woodrow I was scrolling through my phone when the British prime minister turned up holding a potato. He tossed it into the air. “This potato should be much bigger,” he said....

Google News
prmoment.com > opinion > attention-measurement-is-here-and-its-finally-killing-aves

Attention measurement is here??? and it???s finally???

1+ mon, 6+ day ago   (748+ words) 6 August 2026 Richard Benson, CEO at Releasd Why is it so hard to pay attention? That question had been on my mind for months. I was finding it hard to focus at work, or be truly present with family and friends....

PRmoment.com
prmoment.com > opinion > if-ai-does-the-junior-work-how-will-pr-develop-its-next-generation-of-trusted-senior-advisors

If AI does the junior work, how will PR develop its next generation…

1+ mon, 6+ day ago   (436+ words) 6 August 2026 Kate Beveridge, Operations Director at 8020 Communications Recently, I was sent a survey by my old college about how their young people can prepare for their future careers. It asked how they should embrace AI when so many news stories…...

PRmoment.com
prmoment.com > opinion > attention-measurement-is-here-and-its-finally-killing-advertising-value-equivalency

Attention measurement is here – and it’s finally killing Advertising…

1+ mon, 6+ day ago   (748+ words) 6 August 2026 Richard Benson, CEO at Releasd Why is it so hard to pay attention? That question had been on my mind for months. I was finding it hard to focus at work, or be truly present with family and friends....

PRmoment.com
prmoment.com > opinion > culture-is-the-laziest-word-in-pr-heres-what-should-replace-it

"Culture" is the laziest word in PR – Here's what should replace it

1+ mon, 6+ day ago   (229+ words) The majority of agencies endlessly talk about culture. "Culture-first." "Tapping into culture." "Inserting the brand in culture." It's become the catch-all word agencies reach for when they want to sound plugged in. I think it's the opposite. Used like that,…...

PRmoment.com
prmoment.com > mena > why-saying-less-is-becoming-prs-sharpest-strategy

Why saying less is becoming PR’s sharpest strategy

1+ mon, 1+ week ago   (431+ words) 5 August 2026 Raed Jafar, Public Relations Executive at Keel Comms Messages now move at reflex speed. When news hits, and trending topics flare up, companies, thanks to technology that enables fast communication and response, are expected to reply within minutes, if…...

PRmoment.com
prmoment.com > opinion > seismic-news-for-pr-practitioners-the-court-of-appeal-requires-fairness-of-the-press

Seismic news for PR practitioners as Court of Appeal requires…

1+ mon, 2+ week ago   (338+ words) 29 July 2026 Jonathan Coad, Crisis PR lawyer As every PR practitioner should know, because of the different ways in which press and broadcast media are regulated, of the two – broadcast media is more reliable. This is because unlike with the press,…...

PRmoment.com
prmoment.com > opinion > julys-digital-pr-trends-original-data-key-for-ai-search-but-publisher-google-tensions-escalate

July’s digital PR trends: Original data key for AI search, but…

1+ mon, 2+ week ago   (637+ words) 29 July 2026 Ben Eaglestone, SEO and insights specialist at Energy PR Study proves that original data is important for AI search visibility – but only when done right Kevin Indig shared some great research on the value of publishing original data for…...

Google News
prmoment.com > mena > the-most-expensive-communication-failures-surface-too-late

The most expensive communication failures surface too…

2+ mon, 1+ week ago   (355+ words) 2 July 2026 Laila Bastati, Chief Commercial Officer at APO Group I have yet to meet a CEO who missed a revenue target and blamed a 3% decrease in share of voice. And yet communication is almost always somewhere in the room when…...