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- 125articles · 365d
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News
Attention measurement is here – and it’s finally killing Advertising…
1+ mon, 6+ day ago (748+ words) 6 August 2026 Richard Benson, CEO at Releasd Why is it so hard to pay attention? That question had been on my mind for months. I was finding it hard to focus at work, or be truly present with family and friends....
If AI does the junior work, how will PR develop its next generation…
1+ mon, 6+ day ago (436+ words) 6 August 2026 Kate Beveridge, Operations Director at 8020 Communications Recently, I was sent a survey by my old college about how their young people can prepare for their future careers. It asked how they should embrace AI when so many news stories…...
Starmer heading to a COP that needs to rise above the noise
10+ mon, 3+ week ago (463+ words) 22 October 2025 Steve Earl, experienced communications advisor Prime Minister Sir Keir Starmer caused something of a stir this week when it was announced that he will attend the COP30 climate summit in Brazil next month. His eventual decision to go drove headlines....
Stunt Watch: The Valentine’s Day special
7+ mon, 20+ hour ago (444+ words) 12 February 2026 Hannah Jackson, creative director at Pangolin Valentine’s Day. Love it or hate it; it’s the date on every PR’s calendar to either lean into, or avoid like the plague. Here are the campaigns that turned my head this week....
The most expensive communication failures surface too…
2+ mon, 1+ week ago (355+ words) 2 July 2026 Laila Bastati, Chief Commercial Officer at APO Group I have yet to meet a CEO who missed a revenue target and blamed a 3% decrease in share of voice. And yet communication is almost always somewhere in the room when…...
Attention measurement is here??? and it???s finally???
1+ mon, 6+ day ago (748+ words) 6 August 2026 Richard Benson, CEO at Releasd Why is it so hard to pay attention? That question had been on my mind for months. I was finding it hard to focus at work, or be truly present with family and friends....
Journalism isn’t dying — the race for speed is over, the race for…
3+ mon, 2+ week ago (532+ words) 28 May 2026 Marjorie Chapas, Head of PR at Umami Comms & Good Juju As a communications professional who has watched the media landscape transform, I have one conviction: we need great journalists now, more than ever. Many of us have probably watched…...
PR Stunt Watch: Hot dogs, actual dogs, and: is Killer AI actually…
2+ day, 18+ hour ago (686+ words) 10 September 2026 Greg Double, creative director at Burson Hot dogs cause more food-related, choking deaths than any other food in the world. Dogs kill 25,000-30,000 people a year, and AI, well, AI could kill us all. But, rather than just objects of…...
Good and Bad PR: World Cup marketing campaigns, Meta showing fans…
3+ mon, 1+ week ago (1046+ words) 4 June 2026 Andy Barr, Season One Communications Who wants to hold my hand and take a stroll through this week’s media hits and misses? Come on then, let’s go. Ladies and gentlemen, start your World Cup marketing engines. IRN-BRU partnered with…...
July’s digital PR trends: Original data key for AI search, but…
1+ mon, 2+ week ago (637+ words) 29 July 2026 Ben Eaglestone, SEO and insights specialist at Energy PR Study proves that original data is important for AI search visibility – but only when done right Kevin Indig shared some great research on the value of publishing original data for…...