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- 125articles · 365d
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News
If AI does the junior work, how will PR develop its next generation…
1+ mon, 1+ week ago (436+ words) 6 August 2026 Kate Beveridge, Operations Director at 8020 Communications Recently, I was sent a survey by my old college about how their young people can prepare for their future careers. It asked how they should embrace AI when so many news stories…...
PR Stunt Watch: Hot dogs, actual dogs, and: is Killer AI actually…
3+ day, 8+ hour ago (686+ words) 10 September 2026 Greg Double, creative director at Burson Hot dogs cause more food-related, choking deaths than any other food in the world. Dogs kill 25,000-30,000 people a year, and AI, well, AI could kill us all. But, rather than just objects of…...
Brazen MENA adds four clients across fashion, lifestyle and…
3+ mon, 1+ week ago (123+ words) On the B2B side, the agency has been retained by Trilight, a hospitality asset management company that is part of the global Al-Bahar Group. Trilight focuses on protecting owner interests across hotels, resorts, branded residences and mixed-use developments. The brief covers…...
Stunt Watch: The Valentine’s Day special
7+ mon, 1+ day ago (444+ words) 12 February 2026 Hannah Jackson, creative director at Pangolin Valentine’s Day. Love it or hate it; it’s the date on every PR’s calendar to either lean into, or avoid like the plague. Here are the campaigns that turned my head this week....
"Culture" is the laziest word in PR – Here's what should replace it
1+ mon, 1+ week ago (229+ words) The majority of agencies endlessly talk about culture. "Culture-first." "Tapping into culture." "Inserting the brand in culture." It's become the catch-all word agencies reach for when they want to sound plugged in. I think it's the opposite. Used like that,…...
Starmer heading to a COP that needs to rise above the noise
10+ mon, 3+ week ago (463+ words) 22 October 2025 Steve Earl, experienced communications advisor Prime Minister Sir Keir Starmer caused something of a stir this week when it was announced that he will attend the COP30 climate summit in Brazil next month. His eventual decision to go drove headlines....
One day to fix all? PR needs to go beyond IWD
6+ mon, 1+ week ago (445+ words) 5 March 2026 Cait Dacey, associate director and head of healthcare at Stand On 8 March, organisations across all sectors shout about the incredible women in their team. Don’t get me wrong, I am all for International Women’s Day (IWD). It’s an important…...
Attention measurement is here – and it’s finally killing Advertising…
1+ mon, 1+ week ago (748+ words) 6 August 2026 Richard Benson, CEO at Releasd Why is it so hard to pay attention? That question had been on my mind for months. I was finding it hard to focus at work, or be truly present with family and friends....
‘Nobody can wing it,’ presentation and media trainer reveals how PR…
6+ mon, 1+ week ago (704+ words) 4 March 2026 Elizabeth Giles, Editor “When training, there was a common thing holding people back; anxiety about public speaking,” explains barrister and comms professional Benjamin Thiele-Long. Having worked in financial and business communications for over a decade, Thiele-Long is now a…...
What PR agencies with hotel clients should be doing this summer
3+ mon, 3+ day ago (762+ words) 10 June 2026 Marta Warren, strategic communications advisor specialising in brand visibility in the AI era Dubai tourism is moving from disruption to recovery. After months of regional uncertainty, the city has stayed open. Aviation is expanding, major events are confirmed, and…...