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- 125articles · 365d
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News
PR's imposter problem
2+ day, 14+ hour ago (770+ words) 10 September 2026 Tom Hall, Features writer, UK, PRmoment From AI-generated media strategies, to stakeholder meddling, it seems everyone thinks they can dabble in PR nowadays. PR has more back seat drivers than a double decker bus. But is every sector like…...
Good and Bad PR: Pervy robots, The Grand Tour, more???
3+ day, 1+ hour ago (1035+ words) 10 September 2026 Andy Barr, Season One Communications Let’s take a wander through the PR hits and misses of the week. I fully expect a savvy robot vacuum maker to capitalise on this first story. A guy in Taiwan used his robot…...
What if PR has been measuring the wrong thing?
3+ week, 2+ day ago (587+ words) 20 August 2026 Luke Jones, Associate Director and Media Lead at Woodrow I was scrolling through my phone when the British prime minister turned up holding a potato. He tossed it into the air. “This potato should be much bigger,” he said....
Why saying less is becoming PR’s sharpest strategy
1+ mon, 1+ week ago (431+ words) 5 August 2026 Raed Jafar, Public Relations Executive at Keel Comms Messages now move at reflex speed. When news hits, and trending topics flare up, companies, thanks to technology that enables fast communication and response, are expected to reply within minutes, if…...
Seismic news for PR practitioners as Court of Appeal requires…
1+ mon, 2+ week ago (338+ words) 29 July 2026 Jonathan Coad, Crisis PR lawyer As every PR practitioner should know, because of the different ways in which press and broadcast media are regulated, of the two – broadcast media is more reliable. This is because unlike with the press,…...
The press release isn't dead – It's just not the final word anymore
1+ mon, 4+ week ago (565+ words) 15 July 2026 Aditi Gill, PR Manager at Maison Ellyse When people ask me what I do in PR, I often smile because the answer isn't as straightforward as it used to be. A few years ago, public relations was largely associated…...
Are media relationships dead… or just different?
2+ mon, 1+ week ago (1433+ words) 30 June 2026 Tom Hall, Features editor UK, PRmoment The little black books, long lunches, and whimsical chats that once typified PR-journo relationships now seem a little anachronistic. So how can PRs build trust in 2026? In our last feature on perfecting your…...
Consumer PR has a positioning problem
2+ mon, 2+ week ago (381+ words) 25 June 2026 Lucy Mart, Chief Growth Officer at PrettyGreen For an industry built on influencing conversations, shaping reputations and earning attention, consumer PR has done a remarkably poor job of communicating its own value. I realise this might not be a…...
Grant Thornton UK appoints Red Consultancy as retained PR agency
3+ mon, 1+ day ago (1709+ words) You can submit your PR news, PR campaign, People news and Account wins via the PRmoment News form here. The firm, founded by Samuel Marriott-Dowding, has launched a new advisory-led structure centred around three core disciplines: Strategy, Influence, and Reputation....
CORNERSTONE Appoints TFD as Strategic Communications Agency of Record
3+ mon, 1+ week ago (1337+ words) You can submit your PR news, PR campaign, People news and Account wins via the PRmoment News form here. The appointment adds to TFD's growing deep tech portfolio, which includes leading industry players such as Entrust and Hexagon Geosystems, and…...