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- Aug 15, 2026earliest in window
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News
Explaining Gen Z
1+ day, 17+ hour ago (760+ words) Gen Z is the demographic cohort born 1997 to 2012, aged 14 to 29 in 2026. How the label turns into an age bracket in a bid request, and where that breaks down. That last step turns the term from sociology into an ad tech…...
Explaining Baby Boomers
17+ hour, 53+ min ago (638+ words) Baby Boomers are the demographic cohort born 1946 to 1964, aged 62 to 80 in 2026. Why 16 of their 19 birth years land inside one open-ended targeting bracket. Pew counts 76 million United States births across those 19 years, the annual total passing 4 million in 1954 and holding there…...
Explaining Gen X
18+ hour, 33+ min ago (875+ words) Gen X is the cohort born 1965 to 1980, aged 46 to 61 in 2026. How the smallest generation became retail's highest-spending one, and why no platform sells it. That neglect sits awkwardly beside the cohort's purchasing weight, which is why the label keeps resurfacing....
Explaining origin trial
1+ day, 8+ hour ago (617+ words) Origin trial: a browser scheme that switches an experimental feature on for a whole site via a signed token. How tokens, usage caps and deprecation trials work. Two boundaries catch implementers. Iframes inherit nothing: each frame is a separate document…...
Explaining COPPA
6+ day, 4+ hour ago (905+ words) COPPA: the 1998 US statute barring online services from collecting personal data from under-13s without verifiable parental consent, ad identifiers included. The second category is any general-audience operator with actual knowledge that it is collecting personal information from a child under…...
Podtrac says YouTube's new view count overstates podcast attention by 36%
1+ week, 3+ day ago (485+ words) Podtrac's sample of 84.2 million views found engaged views trail counted views by 36 points on podcast episodes, giving publishers their first real benchmark. Podtrac today published its first comparison of "Views" against "Engaged Views" on YouTube, finding that podcast episodes retain…...
The in-housing argument has never actually been settled
6+ day, 21+ hour ago (76+ words) PPC Land Become a member now and have access to all posts and pages, enjoy exclusive content, and stay updated with constant updates. Kids Podcasts locks a child's 200-show library behind a parent PIN Streaming added 36% reach to AFL campaigns,…...
Explaining play-by-play
1+ week, 11+ hour ago (523+ words) Play-by-play is the sequential record of every event in a game, spoken or machine readable. How the data feed became an advertising trigger for live sport. Delivery matters as much as content. In-play products require a push feed that streams…...
The desk that used to just traffic ads now owns all of it
1+ week, 20+ hour ago (70+ words) PPC Land Become a member now and have access to all posts and pages, enjoy exclusive content, and stay updated with constant updates. OpenAI asks a judge to end the 10.8 million-article copyright case Explaining Coalition for Better Ads Explaining Trustworthy…...
Explaining holdout study
1+ week, 20+ hour ago (451+ words) A holdout study withholds a campaign from a randomised control group so its outcomes become a baseline. How the design works, what it costs and where it breaks. Three decisions define a holdout study: the unit of randomisation, the size…...