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The Authority on Influencer Marketing and the Creator Economy
- 143articles · 30d
- 3+ day agolatest article
- Aug 16, 2026earliest in window
- 73%with images · 10 videos
- 321avg words
- Arts, Culture, Entertainment & Media 91
- Finance & Business 76
- Arts & Entertainment 32
- Business & Industrial 31
- News 26
- Economy, Business & Finance 23
- Entertainment 22
- Human Interest 11
- influencer marketing
- social media
- marketing
- influencer
- influencers
- influencers & creators
- growing a business
- growth strategies
- online marketing
- marketing strategies
- social media marketing
- salesforce maximize
- brand collaborations
- starbuzz
- artificial intelligence
- machine learning
- social media platforms
- influencer marketing campaigns
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News
How Long Should Brands Test A Creator Partnership? 28 Creator Economy Experts Weigh In
3+ week, 3+ day ago (1721+ words) Brands routinely test creator partnerships for a month or two before deciding whether to continue....We asked 28 Creator Economy executives, agency leaders, and talent managers to weigh in on how brands...Transparently, it depends on what the brand is looking…...
Daisy Thinks Brands Have A Creator Distribution Problem, Not A Content Problem
2+ week, 5+ day ago (705+ words) Daisy does not ask creators to make anything....The New York-based startup pays 5,000 creators to share existing brand content to their Instagram, TikTok...That mechanism grew from a problem Ian Ettinger, Daisy’s co-founder, observed at Whalar: brands running...York, with…...
This Forbes 30 Under 30 Says Brands Need To Buy In
3+ week, 5+ day ago (984+ words) He says brands are paying for believing it....It is how brands deploy them....Top-of-funnel creators generate awareness and initial brand recognition....Initial celebrity rate quotes are also more negotiable than most brand teams realize....Most brands post creator content…...
Deji Oduwole Built Oya Around The Operational Work That Starts After Brands Choose Creators
1+ week, 33+ min ago (576+ words) Creator marketing software has gotten good at helping brands find creators....The harder problem begins after a brand decides to work with one....It is managing everything that happens once a brand chooses one....“When operators see that, they go,…...
Later Folds Mavely Into Single Brand As Creator Payouts Top $300M
1+ week, 5+ day ago (305+ words) Net Influencer Later has surpassed...120,000 creators had generated over $1 billion in gross merchandising volume across more than 1,400 brands...including CEO Evan Wray, joined Laterâs leadership as part of that deal Under the consolidated brand...
How Trulee Rodney Built A Creator Business Where The Storefront Comes Before The Brand Deal
3+ week, 4+ day ago (905+ words) “It was doing so much better than the content I would make when I was on set,” she says....Her brand deals are run almost exclusively as long-term arrangements grown from relationships that started...“I always make sure that I’m…...
Creator Economy Job Radar – August 18, 2026 – Amazon, Google, Estée Lauder, And More
3+ week, 6+ day ago (839+ words) marketing, Influencer Marketing, creator strategy, cultural marketing, talent partnerships, PR, or brand...record working with organic social and direct experience with influencers on large-scale and bespoke brand...collaborations....ideation to execution, negotiating deal points, and partnering with Creator talent agents…...
Why Tyler Speegle Treats His Creator Business Like A Marketer Would
3+ week, 6+ day ago (915+ words) In December 2025, he extended the brand into a product line, launching three seasonings: Cast Iron Coffee...Home #vlog #cookingvlog #outdoorcooking #steak Tyler spent just over a decade in marketing before his brand...
Swoveralls, DudeRobe Spent More Than $2 For Every $1 In TikTok Shop GMV During Four-Month Affiliate Push
6+ day, 1+ hour ago (778+ words) affiliate campaign, before accounting for the cost of goods, according to a field report from the brands...Shop Ads returned between 0.4x and 1.6x against a calculated breakeven of more than 2x, while the brands...The brands launched what the report describes as…...
GateMaker Put Creators At The Center Of Public Relations, Now Residence Is Scaling The Model
5+ day, 23+ hour ago (1097+ words) The agency Ashton Wall and her co-founder, Amelia Soohoo, needed at a cosmetics brand they worked for...Those two functions typically operate in competition at consumer brands....“You never see that at brands.”...GateMaker’s operating framework positions creators as the…...