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The Authority on Influencer Marketing and the Creator Economy
- 152articles · 30d
- 2+ day agolatest article
- Aug 14, 2026earliest in window
- 74%with images · 10 videos
- 322avg words
- Arts, Culture, Entertainment & Media 97
- Finance & Business 80
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- Business & Industrial 31
- News 31
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- influencer marketing
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- growth strategies
- online marketing
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- salesforce maximize
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- influencer marketing campaigns
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News
How Pubity Group Turned Eight Years Of Social Publishing Into A Global Creative Business
4+ day, 20+ hour ago (990+ words) Kit Chilvers and Iyrah Williams, co-founders of Pubity Group, spent years posting to Instagram before formalizing a business around what they had built. The volume was relentless, but the real asset they accumulated was an instinct for what makes people…...
GateMaker Put Creators At The Center Of Public Relations, Now Residence Is Scaling The Model
4+ day, 21+ hour ago (1097+ words) The agency Ashton Wall and her co-founder, Amelia Soohoo, needed at a cosmetics brand they worked for didn’t exist. Legacy PR firms had added Influencer Marketing arms, but it was rarely the core competency. In October 2021, they founded the firm…...
From Manual Campaigns To Creator Infrastructure: How Launchpoint Is Automating The Work Behind Creator Marketing
5+ day, 21+ hour ago (572+ words) Launchpoint launched with a school-by-school approach, starting at Ohio State and expanding to Michigan State, UCLA, Texas, and several other large state programs. The productized platform came roughly ten weeks ago. The shift, in Tristan’s framing, was less a pivot…...
How Laura Whaley Built A Creator Business Where Brands Partner With Her Fictional Characters
5+ day, 22+ hour ago (924+ words) A dating app brand reached out to Laura Whaley, and she was ready to decline. She had been engaged for years, and the product was a clear mismatch. The brand clarified that they were not interested in her. They wanted…...
Innovative Artists Entertainment Signs Luxury Lifestyle Creator Skyelar Chase
5+ day, 23+ hour ago (262+ words) Net Influencer Skyelar Chase, a digital creator known for luxury lifestyle content, has signed with Innovative Artists Entertainment for representation in all areas, per Variety @skyelarchase family trips ð¤ ⬠original sound â xxtristanxo The agency will work with Chase…...
Social Intelligence Platform Socialpruf Launches ‘Discovery,’ A Performance-Sorted Content Database For Creative Strategists
5+ day, 23+ hour ago (340+ words) For creative strategists at agencies, finding content inspiration typically means scrolling Instagram on a phone and dropping links into a Slack channel no one can search later. “Discovery,” a new product from Toronto-based social intelligence platform Socialpruf, is designed to…...
Creator Economy Event Calendar – August 31, 2026 – FinCon, IAB CreatorFronts, HubSpot UNBOUND, And More
1+ week, 5+ day ago (141+ words) Date: September 3, 2026 Venue: The Londoner Hotel, London, United Kingdom Date: September 9-10, 2026 Venue: Javits Center, New York Date: September 11, 2026 Venue: Fashion Institute of Technology, 218 West 28th Street, New York Sounds Profitable holds its flagship Business Summit for Sounds Profitable Partners, bringing together…...
Daisy Thinks Brands Have A Creator Distribution Problem, Not A Content Problem
2+ week, 4+ day ago (705+ words) Daisy does not ask creators to make anything. The New York-based startup pays 5,000 creators to share existing brand content to their Instagram, TikTok, and YouTube channels and deposits payment to their bank accounts the same day. That mechanism grew from…...
Creator Tech Platform HashFame Launches Tool To Verify Creator-Manager Representation In India
2+ week, 4+ day ago (302+ words) Net Influencer HashFame, a creator-tech platform, has launched a feature letting Indian talent managers and agencies list the creators they represent, with each relationship confirmed directly by the creator The feature, called âcreator-confirmed representation,â launches with more than…...
How Long Should Brands Test A Creator Partnership? 28 Creator Economy Experts Weigh In
3+ week, 1+ day ago (1721+ words) Brands routinely test creator partnerships for a month or two before deciding whether to continue. But how long is long enough to judge whether a creator partnership actually worked? We asked 28 Creator Economy executives, agency leaders, and talent managers to…...