10+ hour, 52+ min ago   (404+ words) Not a big surprise: Pharma industry clinical cancer trials favor the advancement of drug solutions over other treatment options. That’s according to a study published Aug. 20 in the American Medical Association’s JAMA Oncology. Meanwhile, those sponsored by such government entities…...

19+ hour, 57+ min ago   (229+ words) Legislators are taking aim at employers that advertise “ghost jobs” -- positions that may not actually exist, Morning Brew reports. For instance, the New York state legislature recently passed a bill that would fine companies that fail to mention expected hiring…...

20+ hour, 56+ min ago   (234+ words) Legislators are taking aim at employers that advertise “ghost jobs,” positions that may not actually exist, Morning Brew reports. For instance, the New York state legislature recently passed a bill that would fine companies that fail to mention expected hiring…...

2+ day, 10+ min ago   (219+ words) Podcasts may be a new frontier in political advertising, but campaigns prefer personal appearances—earned media—Campaigns & Elections reports. Eric Harpootian, vice president at Republican media planning agency Strategic Media Services, says, “I’m always pushing campaigns to try to get…...

2+ day, 1+ min ago   (287+ words) While Mother’s Day typically marks one of the biggest days for the floral industry, 1-800-Flowers hopes to deliver bouquets with a 2023 twist: One-of-a-kind poetry powered by ChatGPT. Using the service available on the company's mobile and desktop site, consumers can…...

2+ day, 13+ hour ago   (326+ words) A little more than two decades ago, then NBCUniversal chief Jeff Zucker famously quipped how search engines were replacing news publishers' "analog dollars" with "digital pennies." Twenty-one years later they are becoming AI half-pennies. Unlike the mid- to-late-aughts when a spate…...

3+ day, 1+ hour ago   (224+ words) While some brands have retreated from DEI efforts, including LGBTQ+, HelloFresh is leaning into Pride Month. The suggestive post from the meal kit delivery service has gone viral. As of Monday night, nearly 106.9k had liked the Insta post, 6.1k commented and…...

3+ day, 7+ hour ago   (154+ words) Scripps News, the digitally distributed information service., has launched an initiative to give viewers more direct access to reporters, according to Radio & Television Business Report. Dubbed “Connect with Me,” the new effort is moving beyond traditional feedback channels by providing…...

4+ day, 5+ hour ago   (353+ words) Ryan Phelan, the email expert whose career has ranged from Adestra to RPE Origin, signaled a change in direction in a LinkedIn post on Thursday. He also shed light on shifts in the marketing business. “After nearly three decades in…...

4+ day, 5+ hour ago   (467+ words) A few months ago, I wrote about curation as the open-web answer to walled gardens. The primary idea was that a smarter, more governed supply chain could restore some of the transparency and quality that got lost along the way....