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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
- 1,281articles · 30d
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- Aug 14, 2026earliest in window
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News
Independent Ad Measurement (Outside Of TV) Is Dead
2+ day, 13+ hour ago (599+ words) Most in our industry should care about having independent, trusted third-party measurement anchoring the buying and selling of all advertising in the U.S. First, the amount of money at stake is enormous; U.S. ad spend will approach half a trillion dollars this…...
1-800-Flowers Uses ChatGPT For 'MomVerse"
2+ day, 12+ hour ago (287+ words) While Mother’s Day typically marks one of the biggest days for the floral industry, 1-800-Flowers hopes to deliver bouquets with a 2023 twist: One-of-a-kind poetry powered by ChatGPT. Using the service available on the company's mobile and desktop site, consumers can…...
Johnsonville Votes For Sausage Over Political Ads
2+ day, 20+ hour ago (350+ words) This time, the company is throwing its hat in the ring for Dinner 2026. Backed by research it conducted with Harris Polls,Johnsonville has learned Americans are already overwhelmed by both politics and meal planning. Sausage is running the dinner race…...
Response Media Adds Healthcare Practice
2+ day, 12+ hour ago (201+ words) Join for Free(you'll return to this article) Atlanta-based performance marketing agency Response Media has launched a new healthcare practice called Re:Health. The unit is focused on pharma and healthcare clients and combines marketing, data analysis, behavioral research and…...
The Day The Reddit Died
2+ day, 17+ hour ago (855+ words) In July I wrote about the industry's love affair with visibility-based metrics. You can connect the data, but you still have to earn the authority. A few weeks later, the market ran the experiment. In the undying quest to make…...
Scripps Alters Local Media Structure, 27 Roles Are Cut
3+ day, 6+ hour ago (241+ words) The E.W. Scripps Company is changing its Local Media leadership structure, a move that will result in 27 local market and sales positions being eliminated, TV Technology reports. Local Media will now be organized in 11 regions. Each will be led by a…...
The Transactionalist's Turning Point
4+ day, 13+ hour ago (453+ words) Pete Hegseth is nobody’s idea of a politically correct person. He proudly hoists the anti-woke banner high. And in doing so, he has carved a place for himself in MAGA hearts and minds. But I, for one, have had enough....
Or: How Putin Learned To Stop Worrying And Love The Bomb
3+ day, 17+ hour ago (552+ words) "Russia remains one of the most powerful nuclear states. Moreover, it has a certain advantage in several cutting-edge weapons. In this context, there should be no doubt for anyone that any potential aggressor will face defeat and ominous consequences should…...
Pondering The Way TV Marks 9/11 Anniversaries 09/09/2026
3+ day, 20+ hour ago (479+ words) Five years ago, on the 20th anniversary of the terrorist attacks of September 11, 2001, the TV Blog asked this question: Will we see the same emotional outpouring on the 25th anniversary of the attacks in 2026? The question arose because of the onslaught back…...
Are Sports Wagering And Prediction Markets Going Too Far?
4+ day, 17+ hour ago (403+ words) The NFL is suddenly putting the brakes on any sponsorships and alliances with prediction-market companies like Kalshi and Polymarket, according to a Bloomberg report. In other words, they are not getting the seal of approval -- that is, using the NFL…...