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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
- 1,277articles · 30d
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- Aug 14, 2026earliest in window
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News
ANA Board: Do For Influencer What You Did For Programmatic Transparency 09/01/2026
1+ week, 15+ hour ago (524+ words) At an ANA board of directors meeting a while back, there was a discussion of current ANA initiatives focused on media. At the end of the discussion, the ANA asked the board, “Are there other media issues that we should…...
1-800-Flowers Uses ChatGPT For 'MomVerse' 05/12/2023
2+ week, 4+ day ago (287+ words) While Mother’s Day typically marks one of the biggest days for the floral industry, 1-800-Flowers hopes to deliver bouquets with a 2023 twist: One-of-a-kind poetry powered by ChatGPT. Using the service available on the company's mobile and desktop site, consumers can…...
Credit Karma Bets On Empathy, Not Algorithms 08/07/2026
4+ week, 1+ day ago (300+ words) People don’t like talking about their finances. I’ve been with my husband for 11 years, and I still give him the side-eye when he asks how much is in my savings account. For many people, it’s uncomfortable talking about money because…...
1-800-Flowers Uses ChatGPT For 'MomVerse"
4+ week, 1+ day ago (287+ words) While Mother’s Day typically marks one of the biggest days for the floral industry, 1-800-Flowers hopes to deliver bouquets with a 2023 twist: One-of-a-kind poetry powered by ChatGPT. Using the service available on the company's mobile and desktop site, consumers can…...
How PHIT Fights An 'Inactivity Pandemic"
1+ week, 3+ day ago (873+ words) Looking for a miracle drug? There already is one: physical activity, PHIT America CEO Jim Baugh tells Pharma & Health Insider. PHIT stands for Personal Health Improvement Today, and Baugh founded the nonprofit in 2013 to “improve children’s physical and mental health…...
Almost All Social Media Pros Are Now Using AI Tools: Survey
3+ week, 2+ day ago (218+ words) AI use has grown among social media professionals, with 95% now using AI tools in their work, and 75% daily, according to a newreport from Metricool, Net Influencer reports. But 14% say AI-generated content performs worse than human-made, up from 5% in 2025. The biggest…...
How Forbes' Gould Puts The 'I' In Innovation For Readers
1+ week, 5+ day ago (866+ words) Forbes' main digital traffic source to the publisher’s site is still search 00 but it is under pressure as Google, Microsoft, Meta, Yahoo and others integrate artificial intelligence into search results to complete with newer engines from entrants such as OpenAI,…...
'Get PrEP Wise' Via 'Drag Race''s Michelle Visage In ViiV HIV Prevention Campaign
1+ week, 5+ day ago (491+ words) Michelle Visage, known largely for her role as a permanent judge on “RuPaul’s Drag Race” and its sister shows, is the face of “PrEP Wise,” an awareness campaign from GSK’s ViiV Healthcare, the only pharma firm focused solely on HIV…...
The Day The Reddit Died
2+ day, 19+ hour ago (855+ words) In July I wrote about the industry's love affair with visibility-based metrics. You can connect the data, but you still have to earn the authority. A few weeks later, the market ran the experiment. In the undying quest to make…...
ANA Rolling Out Aquila In 30 Days
4+ week, 1+ day ago (373+ words) NASHVILLE – Following years of development and months of beta testing, the Association of National Advertisers' (ANA) cross-media measurement service Aquila will roll out as a commercial product that advertisers can use to empirically measure the reach and frequency of ad…...