3+ week, 5+ day ago   (444+ words) Advertising has been around since ~3000 BC when Hapu the weaver wrote the first ad in Thebes. None of the theories of advertising to date have been comprehensive in adequately addressing the only question that matters as relates to making advertising…...

3+ week, 4+ day ago   (185+ words) Disney will provide a comprehensive omnichannel strategy for pharma marketers as fall arrives, Campaign Live writes. That includes sports programming: In upfronts this spring, Disney Advertising pitched attractions like the Super Bowl and ESPN events to medical companies. Disney has…...

3+ week, 3+ day ago   (234+ words) Most Americans have seen ads that clearly have been created with artificial intelligence, Gallup reports. Of those surveyed, 79% have seen such ads in the last 30 days, and 49% have negative feelings about use of AI. Younger people are especially opposed to…...

2+ week, 3+ day ago   (839+ words) As AI agents begin to request content directly, publishers and platforms will need systems that expose enough metadata for discovery while still protecting paid content. It’s a challenge that engineers at JWX are trying to work through, John Nardone, CEO…...

4+ week, 1+ day ago   (562+ words) If you’ve been reading my column over the years, you know I’ve been critical of the ad industry. I’ve complained about tech companies inflating ad prices, agency holding companies using programmatic and/or principal media to line their own pockets,…...

3+ week, 13+ hour ago   (219+ words) Podcasts may be a new frontier in political advertising, but campaigns prefer personal appearances—earned media—Campaigns & Elections reports. Eric Harpootian, vice president at Republican media planning agency Strategic Media Services, says, “I’m always pushing campaigns to try to get…...

4+ week, 2+ day ago   (300+ words) People don’t like talking about their finances. I’ve been with my husband for 11 years, and I still give him the side-eye when he asks how much is in my savings account. For many people, it’s uncomfortable talking about money because…...

3+ week, 4+ day ago   (424+ words) Orchestra’s EVP, Head of Paid Media, writes, “Everyone is talking about AI, automation, and the future of media. Almost nobody is talking about the fact that many paid media teams are still organized like it's 2015.” For most of my career,…...

3+ week, 2+ day ago   (218+ words) AI use has grown among social media professionals, with 95% now using AI tools in their work, and 75% daily, according to a newreport from Metricool, Net Influencer reports. But 14% say AI-generated content performs worse than human-made, up from 5% in 2025. The biggest…...