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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
- 1,280articles · 30d
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- Aug 14, 2026earliest in window
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News
Independent Ad Measurement (Outside Of TV) Is Dead
2+ day, 14+ hour ago (599+ words) Most in our industry should care about having independent, trusted third-party measurement anchoring the buying and selling of all advertising in the U.S. First, the amount of money at stake is enormous; U.S. ad spend will approach half a trillion dollars this…...
Trad Pay TV Declines Again -- But At Moderate 4.1% Drop
3+ week, 3+ day ago (257+ words) Consumer purchases of traditional pay TV bundles -- cable, satellite and virtual -- continue to decline, but now at more modest levels. There was a 4.1% fall in the second quarter of this year versus larger decreases in years past, including almost 7% as…...
Trad Pay TV Declines Again -- But At Moderate 4.1% Drop 08/19/2026
3+ week, 3+ day ago (180+ words) Consumer purchases of traditional pay TV bundles -- cable, satellite and virtual -- continue to decline, but now at more modest levels. There was a 4.1% fall in the second quarter of this year versus larger decreases in years past, including almost 7% as…...
Disney Tailors Ad Appeal For Pharma Marketers
3+ week, 4+ day ago (185+ words) Disney will provide a comprehensive omnichannel strategy for pharma marketers as fall arrives, Campaign Live writes. That includes sports programming: In upfronts this spring, Disney Advertising pitched attractions like the Super Bowl and ESPN events to medical companies. Disney has…...
Why Nielsen Keeps Publishing 'The Gouge"
3+ week, 4+ day ago (290+ words) Oops, I mean "The Gauge," but you get my drift. Footnotes aside, Nielsen has spent months willfully publishing bogus, lame duck data spinning streaming's dominance over linear TV during the upfront even though it knows it is wrong and plans…...