3+ day, 11+ hour ago   (201+ words) Join for Free(you'll return to this article) Atlanta-based performance marketing agency Response Media has launched a new healthcare practice called Re:Health. The unit is focused on pharma and healthcare clients and combines marketing, data analysis, behavioral research and…...

3+ day, 16+ hour ago   (855+ words) In July I wrote about the industry's love affair with visibility-based metrics. You can connect the data, but you still have to earn the authority. A few weeks later, the market ran the experiment. In the undying quest to make…...

5+ day, 18+ hour ago   (1123+ words) This week, The New York Timespublished an analysis estimating roughly $1 billion in so-called dark money was added to U.S. political ad spending this year. The Times report noted the estimate is probably on the low-end of what was actually donated and…...

1+ week, 1+ day ago   (524+ words) At an ANA board of directors meeting a while back, there was a discussion of current ANA initiatives focused on media. At the end of the discussion, the ANA asked the board, “Are there other media issues that we should…...

1+ week, 3+ day ago   (229+ words) Delaware Governor Matt Meyer on Wednesday signed a privacy law that imposes new restrictions on companies' ability to disclose sensitive data about consumers. The statute (House Bill 380), which was opposed by the ad industry, prohibits companies from selling sensitive data…...

1+ week, 5+ day ago   (96+ words) 09/01/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Retail Media Will Top $200 Billion As Every Pixel Is For Sale Retail media is expected to pass $200 billion in global advertising…...

1+ week, 6+ day ago   (839+ words) As AI agents begin to request content directly, publishers and platforms will need systems that expose enough metadata for discovery while still protecting paid content. It’s a challenge that engineers at JWX are trying to work through, John Nardone, CEO…...