News
The Human Side of Social with Mathilde Esnault | LBBOnline
3+ hour, 18+ min ago (736+ words) Mathilde sat down with LBB to discuss the brands leading the way on social, inherently human aspects that can't be replicated by AI as well as the rise of real life experiences. Mathilde> The rise of AI and fake news…...
Lucozade Turns Fan Obsession Into Cultural Takeover With Grafruitti's Waterloo Return | LBBOnline
1+ day, 23+ hour ago (237+ words) Lucozade has launched a new campaign to support the return of its cult Grafruitti flavour, with a high-impact takeover of Waterloo Station, designed to turn long-standing fan demand into a cultural moment. The campaign was developed in partnership with brand…...
For Daniel Pay'n, Creativity Doesn't Need More Tools, It Needs More Space to Think | LBBOnline
1+ week, 12+ min ago (1347+ words) Daniel Pay'n is the chief creative officer of VML Colombia. A passionate and pragmatic executive, he focuses on combining innovation with high-performance work methodologies. Over the past six years, his work has been consistently recognised at Cannes Lions, particularly in…...
Trans+ History Week Returns with Powerful Stories of Resistance | LBBOnline
1+ week, 1+ hour ago (610+ words) This year's edition arrives with "Reflections', a national awareness campaign carrying Trans+ voices and stories to audiences across the UK running 30 April10 May; a slate of new reporting of Trans+ history commissioned with partner Queer AF; and a programme of events…...
The Timeless Currency of Human Connection with Spencer Fox | LBBOnline
1+ week, 20+ hour ago (494+ words) Spencer Fox is an expert in creative effectiveness and a passionate advocate for creativity that drives brand growth. He led the global advisory business of LIONS (Cannes Lions, WARC and Contagious), working hands-on with some of the world's most ambitious…...
Go Raw Campaign Takes on Nutrition Information Overload | LBBOnline
1+ week, 2+ day ago (303+ words) Go Raw Campaign Takes on Nutrition Information Overload'Little Black Book | LBBOnline Go Raw Campaign Takes on Nutrition Information Overload "Good Conduct has launched its first brand campaign for snack brand Go Raw, challenging natural food's marketing playbook. The campaign's two…...
Free Fruit & Veg For Schools Stills | LBBOnline
1+ week, 4+ day ago (20+ words) Tesco - Free Fruit & Veg For Schools Stills'Little Black Book | LBBOnline Tesco - Free Fruit & Veg For Schools Stills...
Changing what it means to be holistically well in the city | LBBOnline
1+ week, 3+ day ago (268+ words) 4 stores, 4 routes & 1 destination" we designed, produced, delivered & hosted Nike's Energy walk, the ultimate retail experience from store across the city to the streets of London. Centred around connection, energy, and reshaping what wellness looks like in the city the experience…...
Sailesh Wadhwa on the Art of Deciding Without All the Answers | LBBOnline
2+ week, 1+ day ago (1619+ words) Sailesh Wadhwa co-leads Edelman's'Business of Brand' practice for the region. In addition, he serves as the chief strategy officer for Edelman Malaysia, offering clients Integrated business solutions. In a career spanning over two decades, Sailesh has had the opportunity to…...
The Computer Singing About My Dead Father | LBBOnline
2+ week, 2+ day ago (818+ words) I went into my notes app, pasted some lyrics, then typed a few sentences into Suno, an AI music generation platform. Two minutes later, I was listening to a song about my dad. It wasn't Bon Iver or Nick Drake…...