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With our news, insights and events - Hello Partner helps brands, creators, publishers and tech drive growth together through successful partnerships.
- 20articles · 30d
- 2+ day agolatest article
- Aug 14, 2026earliest in window
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- 279avg words
- Finance & Business 18
- Business & Industrial 13
- Economy, Business & Finance 12
- Arts, Culture, Entertainment & Media 5
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News
What the World’s Biggest Brands Actually Want From Creators
2+ day, 19+ hour ago (154+ words) Creator marketing budgets are up 171% year-over-year — but brands are still leaving money on the table. CreativeX research found that 28% of creator ad spend on Meta was effectively wasted in 2025 when branding missed the first three seconds. The infrastructure problem is…...
Behind the Collab: How Skyscanner Finds and Forges the Perfect Creator Partnerships
2+ day, 18+ hour ago (164+ words) What does it take to create a brand-creator partnership that genuinely resonates? It’s not just about follower counts; it’s about alignment, authenticity, and a shared vision. Whether you are a brand looking to elevate your influencer marketing strategy or a…...
Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
3+ week, 3+ day ago (824+ words) According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny. Creator marketing has never looked so flashy in 2026. According to Kantar’s latest study, a net…...