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Campaign Brief
campaignbrief.com > one-new-zealand-wants-kiwis-to-pick-up-the-phone-in-new-misinterpreted-campaign-via-mccann

One New Zealand wants Kiwis to pick up the phone in new ‘Misinterpreted’ campaign via McCann NZ

1+ week, 4+ day ago (262+ words) Faced with changing social norms and generational divides – with research showing 25% aged 18-34 never answer the phone, 70% prefer text, and 81% feel anxious about calling – McCann took the opportunity to invite Kiwis to rediscover the value of a traditional phone call. The…...

Campaign Brief
campaignbrief.com > the-warehouses-kiwi-mascot-returns-in-new-five-part-episodic-series-via-tbwa-new-zealand

The Warehouse’s Kiwi mascot returns in new five-part episodic series via TBWA New Zealand

1+ mon, 3+ day ago (250+ words) Now, the mystery can finally be solved. Along the way, Kiwi encounters a cast of familiar local faces, including Mike McRoberts, Suzanne Paul, Harold the Giraffe, David Correos, Maria Williams and Mai FM’s Randy Sjafrie, each helping them find their…...