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News

Campaign Brief
campaignbrief.com > award-school-free-virtual-masterclass-to-go-behind-the-scenes-of-macpacs-a-bit-precarious-with-kerfuffles-hugh-gurney-and-joe-sibley

AWARD School free virtual masterclass to go behind the scenes of Macpac’s ‘A Bit Precarious’ with Kerfuffle’s Hugh Gurney and Joe Sibley

2+ day, 5+ hour ago   (223+ words) How to Unpack a Brief Like a Pro will be led by AWARD School Victoria Heads Rachel Blacklaws (R/GA) and Stephanie Gwee (TBWA\Melbourne), with Gurney and Sibley joining as special guests. The live, one-hour virtual session is for…...

Campaign Brief
campaignbrief.com > te-topuni-ngarahu-supercharges-maori-enrolment-and-voting-for-upcoming-election-in-new-campaign-the-landline-via-jnr-and-maia

Te Tōpuni Ngārahu supercharges Māori enrolment and voting for upcoming election in new campaign ‘The Landline’ via jnr. and Māia

4+ day, 6+ hour ago   (407+ words) Campaign Brief Independent, Trans-Tasman, creative agency jnr. and Māori owned communications agency Māia have launched ‘The Landline‘, a campaign designed to entertain, educate and encourage Māori to enrol and vote in the upcoming election. The digital, social and influencer led…...

Campaign Brief
campaignbrief.com > lia-creative-liaisons-2026-to-bring-130-young-creatives-from-around-the-globe-to-las-vegas

LIA Creative LIAisons 2026 to bring 130 Young Creatives from around the globe to Las Vegas

5+ day, 5+ hour ago   (446+ words) Says Tara McKenty, Chief Creative Officer, AKQA AU/NZ: “LIA is the first festival to invest in creative talent. 130 young creatives in a room together, staying together, seeing some of the best creative minds speaking. It’s almost like a mini…...

Campaign Brief
campaignbrief.com > coffee-meets-bagel-gets-serious-about-australia-in-debut-integrated-campaign-via-paper-moose

Coffee Meets Bagel gets serious about Australia in debut integrated campaign via Paper Moose

5+ day, 8+ hour ago   (321+ words) The integrated campaign uses witty, tongue-in-cheek wordplay on familiar dating frustrations – from ghosting and surface-level profiles to endless conversations that never become actual dates – to demonstrate how CMB helps singles make more meaningful connections. The launch comes alongside fresh research…...

Campaign Brief
campaignbrief.com > news24-unveils-first-campaign-since-sky-news-australia-rebrand-via-today-the-brave-roller

News24 unveils first campaign since Sky News Australia rebrand via Today The Brave + Roller

6+ day, 3+ hour ago   (524+ words) Drawing on the editorial heritage and credentials of News Corp’s global brand identity, News24 reflects the transformation of Australia’s first 24-hour TV news channel into a globally ambitious digital-first news brand. The landmark rebrand campaign is the network’s most significant marketing…...

Google News
campaignbrief.com > the-new-wave-jacko-jacko-jacko

The New Wave ~ Jacko, Jacko & Jacko – Campaign Brief

6+ day, 7+ hour ago   (777+ words) 1. Give us the elevator pitch – who are you and what do you do? Jacko Jacko & Jacko is the team you need when you don’t need the full team. After years in networks and indies, we noticed that bringing business, strategy…...

Campaign Brief
campaignbrief.com > mlc-lets-aussies-know-they-have-a-plan-to-help-more-people-retire-happy-in-new-campaign-the-heist-via-princess-a-creative-company

MLC lets Aussies know they have a plan to help more people retire happy in new campaign ‘The Heist’ via Princess A Creative Company

1+ week, 1+ day ago   (460+ words) At the heart of the campaign is The Heist, a cinematic comedy that follows a loveable crew of everyday Australians as they devise an increasingly elaborate scheme so that they can retire happy. There are guards to overcome, cameras to…...

Campaign Brief
campaignbrief.com > young-bullets-2026-proposes-trade-with-industry-fresh-takes-on-gen-z-for-folio-advice

Young Bullets 2026 proposes trade with industry: fresh takes on Gen Z for folio advice

1+ week, 4+ day ago   (298+ words) Campaign Brief Deakin’s emerging creatives bring fresh perspectives to Melbourne’s advertising industry. Young Bullets is a student-led advertising graduate showcase connecting emerging talent with industry professionals. This year, for the first time, Young Bullets is offering the industry a trade…...

Campaign Brief
campaignbrief.com > nexba-taps-do-anz-for-creative-and-media-duties

Nexba taps DO. ANZ for creative and media duties

1+ week, 4+ day ago   (206+ words) DO. ANZ has been appointed as the creative and media agency for Australia's 'better-for-you' beverages brand Nexba, marking a new chapter in the brand's evolution. The partnership spans creative, media, social, influencer, sampling and retail activation - with DO tasked to…...

Campaign Brief
campaignbrief.com > one-new-zealand-wants-kiwis-to-pick-up-the-phone-in-new-misinterpreted-campaign-via-mccann

One New Zealand wants Kiwis to pick up the phone in new ‘Misinterpreted’ campaign via McCann NZ

1+ week, 4+ day ago   (262+ words) Faced with changing social norms and generational divides – with research showing 25% aged 18-34 never answer the phone, 70% prefer text, and 81% feel anxious about calling – McCann took the opportunity to invite Kiwis to rediscover the value of a traditional phone call. The…...