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News
MLA’s Nathan Low breaks down the creative machine behind Australia’s Lamb ads on The Brand Hunch podcast
2+ day, 7+ hour ago (205+ words) Campaign Brief One of Australia’s longest-running ad platforms is still finding new life 21 years later, with its most recent campaign ‘The Happiness List‘ created by Droga5 ANZ, pulling in 37 million views this year. The Brand Hunch podcast’s latest episode features Nathan…...
Omnicom Advertising’s Aussie expat President and CEO Troy Ruhanen to Retire; Andrew Robertson appointed CEO of Omnicom Advertising
3+ day, 8+ hour ago (397+ words) Ruhanen’s decision follows the successful integration of Omnicom Advertising after the combination of Omnicom and Interpublic, which established a strong foundation for the future. “Troy has been an exceptional leader whose impact on Omnicom and our industry cannot be overstated....
The Great Reversal: Ideas Are Cheap. Making Is Everything.
1+ week, 2+ day ago (594+ words) AI just handed everyone a production company. You can write a script, generate the visuals, direct a scene, score it, edit it and have the whole thing online before lunch. Incredible. There’s just one problem. Most of it isn’t very…...
Bestads Best of the Week Reviewed by Renata Leão, Executive Creative Director, Droga5, São Paulo
5+ day, 3+ hour ago (590+ words) Campaign Brief Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites. This…...
Nexba taps DO. ANZ for creative and media duties
1+ week, 4+ day ago (206+ words) DO. ANZ has been appointed as the creative and media agency for Australia's 'better-for-you' beverages brand Nexba, marking a new chapter in the brand's evolution. The partnership spans creative, media, social, influencer, sampling and retail activation - with DO tasked to…...
jnr. appoints creative team Danny Brown and Emerson Hunt as Associate Creative Directors
1+ week, 4+ day ago (394+ words) Campaign Brief Independent, Trans-Tasman, creative agency jnr. has bolstered its creative department with the hires of Danny Brown and Emerson Hunt as Associate Creative Directors. The appointments come off the back of an incredible 12 months of growth for the agency,…...
AKQA Australia Bolsters Client Service Leadership with Jonathan Hales Appointment and Martin Tozzi-Condivi Promotion
1+ week, 5+ day ago (530+ words) Campaign Brief AKQA Australia has announced the appointment of Jonathan Hales and the promotion of Martin Tozzi-Condivi to Executive Client Partner, bolstering the agency’s client service leadership and reinforcing its commitment to building partnerships that deliver transformative customer experience, design…...
TBWA\Australia appoints Pia Chaudhuri as Sydney Chief Creative Officer
1+ week, 5+ day ago (298+ words) Based in Sydney, Chaudhuri will work alongside Group Managing Director Blake Crosbie and newly appointed Chief Strategy Officer Ben Nilsen. She will also partner closely with Chief Creative Officer of the Melbourne office, Paul Reardon, strengthening holistic creative collaboration across…...
Director Daniel Lundh signs to Haven’t You Done Well for commercial representation – Campaign Brief
1+ week, 6+ day ago (181+ words) Says Tom Rickard, EP & Head of Commercial, HYDW: “Daniel has built a reputation for brilliant character-driven comedy with a focus on close observation over punchlines. It’s a restrained, dry sensibility that Australian audiences are craving, having grown out of the…...
Stan invites Australia to ‘Enter the Chat’ in major brand campaign via Clemenger BBDO
1+ week, 6+ day ago (162+ words) Marking a new era for Stan, the campaign will redefine how Australia’s only locally owned streaming service connects with audiences across both entertainment and sport and will position the streaming service as Australia’s lightning rod for cultural conversation. The campaign…...