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Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry
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- Jun 15, 2026earliest in window
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News
‘Godi media’ rhetoric vs audience reality: TV News' live streams surge 7-10x
1+ mon, 2+ week ago (539+ words) Cockroach Janta Party spokesperson Saurav Das in an interview to a YouTuber New Delhi: The resignation of Education Minister Dharmendra Pradhan on July 25, 2026, and the subsequent withdrawal of the Cockroach Janta Party agitation triggered sharp increases in the live-stream audiences…...
BARC data-dark period: When and how can ratings return?
2+ mon, 1+ week ago (1008+ words) New Delhi: The television industry entered another data-dark period on Thursday after the Ministry of Information and Broadcasting asked BARC India to pause all ratings, pending the renewal of its licence under the new TV Ratings Policy 2026. The industry faced…...